Downloads
Guidelines „Smart Glasses im Alltag – Leitlinien für einen souveränen Umgang“
Die aktuelle Diskussion über mögliche Verbote von Smart Glasses greift aus Sicht deutscher XR-Fachverbände und Wissenschaftler zu kurz. Missbrauch, etwa für heimliche Aufnahmen, ist nicht hinnehmbar. Statt pauschaler Verbote braucht es jedoch konkrete Lösungen: technische Schutzmechanismen, klare Regeln und vor allem einen verantwortungsvollen Umgang mit der Technologie.
Deshalb haben sich XR-Fachverbände aus ganz Deutschland mit Professoren verschiedener Hochschulen zusammengeschlossen und die Guidelines „Smart Glasses im Alltag – Leitlinien für einen souveränen Umgang“ entwickelt. Sie richten sich sowohl an Menschen, die Smart Glasses nutzen, als auch an diejenigen, denen sie im Alltag begegnen.
„Wer sich intensiv mit Smart Glasses beschäftigt, kann Risiken konkret benennen und zugleich an tragfähigen Lösungen arbeiten. Mit den Guidelines wollen wir Menschen mit und ohne Smart Glasses sensibilisieren, Orientierung geben und zu einer sachlichen Debatte beitragen – statt neue Technologien vorschnell pauschal zu beurteilen“, so die Autoren.
Die Guidelines verstehen sich ausdrücklich als Version 1. Sie sollen mit der Technologie und den Erfahrungen ihrer Nutzer weiterentwickelt werden. Die beteiligten Fachverbände und Wissenschaftler laden Politik, Zivilgesellschaft, Wirtschaft und Öffentlichkeit ein, sich konstruktiv an diesem Dialog zu beteiligen.
Die heute verfügbaren Smart Glasses sind Vorläufer einer neuen Generation von Mensch-Computer-Schnittstellen. Während sich abzeichnet, dass ein Großteil der zugrunde liegenden Hardware nicht in Deutschland entstehen wird, bietet sich hier eine andere Chance: Deutschland könnte eine Vorreiterrolle bei der verantwortungsvollen Nutzung der Technologie und bei der Entwicklung sinnvoller Anwendungen einnehmen. Die Guidelines sollen einen ersten Beitrag dazu leisten.
Extended Reality – Opportunities, Challenges and Examples for SME
Extended Reality (XR) is currently undergoing a rapid development process. The potential applications for companies are manifold and the importance of the novel technology is continuously increasing. In particular, the drop in the price of the required hardware is leading to increasing market penetration.
The publication is aimed for companies who want to gain an overview of XR and are considiring whether the technology should be integrated into their business processes. To make the decision easier, the publication provides information on key aspects such as the status of development, the project process and possible applications. Due to the enormous potential of the technologies, the authors recommend that companies should evaluate possible applications of these technologies at an early stage. However, planning and implementation always require a well thought-out and systematic approach.
Web-Usability Guideline
A practice-oriented reference book and help for the user-oriented design of internet presences. As part of a master thesis on “Web Usability Optimization: User-Oriented Design of Internet Presences”, a Web Usability Guide was developed. This reflects the basic understanding of Web Usability Optimization and presents essential components related to practical requirements. The guideline serves primarily small medium-sized enterprises and interested persons as an orientation assistance. It does not function thereby as generally valid set of rules and strict regulation. The guideline consists of recommendations for action, which success and failure factors exist, as well as from an understandable overview of the elementary components with clear information, checklists and tools. Within this framework, design proposals are presented which contain the basic conventions of web design and the basic usability factors. The complete Web Usability Guide is available as a free download and comprises 68 pages.
Online-Marketing – Use by Small and Medium-Sized Enterprises
Today, online marketing is an indispensable communication instrument for almost all companies in order to reach relevant target groups. The numerous online marketing instrument offer many advantages, such as target group specifications. In addition, many instruments can be implemented with a manageable use of capital and resources. From the customer’s point of view, the Internet is the central source of information for upcoming purchases. Also for small and medium-size enterprises online marketing instruments can lead to a substantially more efficient communication with the target group. In this connection already with relatively little expenditure, by the purposeful employment of online marketing instrument, on the enterprise and its achievements can be made attentive. Some online marketing instruments specifically open up the possibility of defining a clear regional focus. However, many online marketing instruments also require an intensive examination of the possibilities as well as the respective providers. In many cases, this requires appropriate know-how. Especially for small and medium-sized enterprises (SMEs), this often leads to the fact that the potentials of online marketing instruments cannot be fully exploited, as they do not have sufficient time to deal with the possibilities.
Marketing Law – Guideline for Small and Medium-Sized Enterprises
The aim of this guideline for SMEs is to contribute to a solution of the tasks to be mastered in the area of conflict between marketing and law, which many today consider to be the most important tasks of corporate management. With this in mind, the guide provides you with a comprehensive overview of the legal framework that influences marketing and at the same time shows options for pre-active action. The guide is structured in orientation to the classic canon of marketing instruments.
