The website of Prof. Dr. Christopher Zerres gives you an overview on recent research projects and publications. You also find a list of interesting research papers which could be downloaded free of charge.
New Publication: Handbuch Marketing-Controlling
This handbook provides managers in leading positions in companies and organizations an overview of all aspects of strategic and operational marketing controlling. It also provides valuable suggestions for scientists and students.
Renowned authors from science and practice show both the proven instruments of marketing controlling and numerous new possibilities, for example in the area of online marketing and e-commerce. They address issues such as foresight management or customer experience and describe new procedures in connection with data acquisition, analysis and processing.
These further developments as well as the existing tools serve to analyze, evaluate and optimize the effectiveness and efficiency of an organization’s marketing activities.
Since 2015 Christopher Zerres is full Professor for Marketing at the Offenburg University. He teaches in several Bachelor- und Masterprograms. Furthermore, he is teaching in the international Masterprogram Communication and Media Engineering. His focus in teaching and research is:
Social Media Marketing
In connection with research projects, theses and practical projects, new working papers are written at regular intervals.
In addition, current developments and issues, such as the relevance of technology assessment, are addressed in various working papers.
These working papers cover topics from the fields of marketing, marketing law, project management and management.
The working paper are also listed and available at:
- EconStor (ZBW Leibniz-Informationszentrum Wirtschaft)
- OPUS System of the Offenburg University
All working papers can be downloaded free of charge. Simply click on the download icon next to the working paper.
Research projects are carried out at regular intervals along the main topics of the professorship. Current developments are taken up. These include, for example, developments in online marketing and the topic of virtual reality. Find out more about current and completed research projects.
Within the framework of teaching and projects, recent topics are addressed.
In cooperation with organisations current challenges and measures are investigated and discussed for example in guest lectures. In addition, numerous interesting results have been achieved in joint projects and student theses.
Find here more information about these cooperations and a selection of results.